TushU's curates the finest handwoven sarees from across India and helps saree connoisseurs enrich their closet with some amazing traditional six yards.

Saree Golpo Episode Series:

https://youtube.com/playlist?list=PLGS_4NdK-em8x-EXpziU-B8Zr_wFFACZb&si=xxBTuqEFD5Nek3qV

Create a marketing strategy to drive brand awareness, increase followers, and encourage potential customers to purchase sarees from TushU's!

  1. The owner’s passion for sarees left me awe-struck. She had an in-depth knowledge about the sarees she curated for her customers and from there came the campaign idea- a series named Saree Golpo (Golpo is a Bengali word and means Talk in English). Since it’s a Kolkata based brand, using a Bengali term in the title helped in generating deeper relevancy.
  2. Target audience includes women 25+, young professionals, and mature traditional wear enthusiasts.
  3. In each episode, we cover a particular type of saree (Chiffon, Jamdani, Kanchi Cotton, etc.) or occasion appropriate sarees (Durga puja, Diwali, Wedding, Saraswati Puja, etc.) and the owner herself speaks about each saree and its intricacies in detail. This helps to provide a clear picture about the product offerings and build a connection with the viewers.
  4. Each episode is 13-15 minutes long covering 7-9 sarees: focus platform being YouTube where audience tend to enjoy long form content.
  5. Frequency: 1-2 episodes per week to keep the audience engaged.
  6. The next day, a detailed carousel post & YT Shorts of all the sarees are uploaded for customers to refer.
  1. Customer base expansion: The episodes are reaching out to newer audiences from all around India, helping to discover the brand & become potential TushU’s purchasers.
  2. Increase of subscribers: Gaining 100+ subscribers every month, who regularly engage with TushU’s content.